Rice is the star ingredient in Kellogg’s^® Rice Krispies Treats^®. 

But did you know that farming rice releases methane, a gas that’s 25 times more potent than carbon dioxide¹, into the atmosphere?  

That’s why we’re excited about the early results of our Kellanova InGrained™ program. This partnership with Lower Mississippi River Basin rice farmers implements climate-positive practices to help reduce their impact on the climate. With support from key partners, we provide training opportunities in irrigation management, nutrient management and soil health to support farmers’ transition to new practices. Then, we’re rewarding the farmers financially for every ton of GHGs their new practices help reduce. 

During the pilot year of the program, farmers achieved a reduction of more than 1,600 metric tons of greenhouse gases² - the equivalent of taking more than 345 gasoline-powered cars off the road for one year.³ 

InGrained™ contributes to our Kellanova Better Days™ Promise to advance sustainable and equitable access to food, creating better days for 4 billion people by the end of 2030.  

^[1] Overview of Greenhouse Gases | US EPA  

^[2] Measured in metric tonnes of carbon dioxide equivalent (CO2e) through increased carbon sequestration and abatement of GHGs including methane (CH4) and nitrous oxide (N2O) 

^[3] Greenhouse Gas Equivalencies Calculator | US EPA