How’s this for a Crazy Good start to the new year?! Kellanova and Krispy Kreme® today announced a partnership with Pop-Tarts®, unveiling the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection. 

 

Beginning today for a limited time at participating shops, Krispy Kreme is poppin’ off the new year with three insanely tasty new doughnuts:

• Pop-Tarts® Frosted Strawberry Doughnut: an unglazed shell doughnut filled with strawberry filling, dipped in shortbread icing, and topped with shortbread pieces, sugar sprinkles, strawberry filling drizzle and a Frosted Strawberry Pop-Tarts® Bites piece. 

• Pop-Tarts® Frosted Chocolatey Fudge Doughnut: an Original Glazed® Doughnut dipped in chocolate icing and topped with brownie batter flavored buttercreme, crushed Frosted Chocolatey Fudge Pop-Tarts® Bites and white nonpareils. 

• Pop-Tarts® Frosted Brown Sugar Cinnamon Doughnut: a cinnamon sugar doughnut topped with brown sugar cinnamon cream cheese flavored buttercreme and a Frosted Cinnamon Roll Pop-Tarts® Bites piece.

 

“Krispy Kreme and Pop-Tarts coming together for the very first time – you know the result will be Crazy Good,” said Dave Skena, Krispy Kreme Chief Growth Officer. “It’s awesome to kick off the new year and thrill Krispy Kreme and Pop-Tarts fans with an unexpected collaboration and three Crazy Good doughnuts. So, go crazy and enjoy them before they’re gone.” 

 

"Pop-Tarts aren't just for the toaster—they can infuse culinary creativity to delight consumers," said Jessica Waller, General Manager, Kellanova Away From Home. "Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.” 

 

The Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy the doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

 

Share how you’re enjoying and sharing Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts by using #KrispyKreme and tagging @krispykreme on social media. Learn more about the limited time offer by visiting krispykreme.com/promos/poptarts.