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Celebrating 100 years in Australia

By Anthony Holme, Managing Director, Kellanova Australia New Zealand

This year, Kellanova celebrates 100 years of manufacturing in Australia, with the first production of Kellogg’s Corn Flakes in Chippendale in 1924. Aussies couldn’t get enough and, just four years later, the Kellogg’s factory was set up in Botany, on the same site as it is today.

Producing over 4 billion kilograms of cereal since 1928, millions of Aussies have grown up starting the day with our brands.

The team in Australia has activities planned throughout the year to mark this significant milestone. The festivities started with a key stakeholder breakfast featuring French-Australian celebrity chef Manu Feildel and VIP guests including customers, suppliers, farmers, iron men and women, and partners along with members of our Asia, Middle East and Africa (AMEA) and Australia New Zealand (ANZ) leadership teams.

The celebration continued with a ‘Generation K’ meeting and an afternoon tea to celebrate employees across generations who are the heart of our business.

Highlights from the last century include:

  • Cornelius, the Corn Flakes rooster, first appeared on boxes in 1960.
  • ‘Just like a chocolate milkshake . . . only crunchy!’ first aired on national television in 1962 for Coco Pops.
  • The year 1980 saw the launch of the Nutri-Grain IronMan and IronWoman series. This partnership continues 43 years on, creating a lasting connection within the surf sporting community. 
  • In 2006 Kellogg pioneers the first front-pack Percentage Daily Intake Counters, empowering informed food choices.
  • Pringles, an icon of the snacking world, joined the Kellogg Company in 2012.
  • Kellanova has been on a mission to make a difference to Aussie communities since the first facility was set up in Chippendale in 1924. It continues to support Australian communities, donating over 60 million servings of cereal and snacks over the past 10 years as part of our Better Days Promise.

I feel honoured to be leading the celebrations and have thoroughly enjoyed looking back on our rich history of being there at every table, for millions of Aussies.

For 100 years, the grains used to make our much-loved cereals have been sourced from generations of Aussie farming families, and today over 87% of the ingredients used to make the cereal in Botany are sourced locally, including corn, wheat, rice, oats, sugar and salt.

Having sourced Aussie-grown ingredients over the past 100 years, we're focused on ensuring our farmers stay resilient, so we can continue sourcing from them for the next hundred. In 2020 we increased our support by partnering with the Cool Soil Initiative, working together to reduce farm greenhouse gas emissions and future-proof crops against climate change.

Congratulations on creating 100 years of good mornings in Australia!

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