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On a morning that 53% of U.S parents say they would rather pay $100 than watch their kids, Eggo gives parents the opportunity to win $100 to cover the cost of a morning babysitter and delicious Eggo waffles.

BATTLE CREEK, Mich., March 2, 2023 /PRNewswire/ -- Mornings are hard, and Daylight Saving Time makes them even harder. Parents, more than anyone, dread the morning after Daylight Saving Time – this year on March 12 – as losing that precious hour wreaks havoc on their family's sleep schedule and disrupts their kids' routines. According to a recent survey Eggo commissioned, 63% of parents would rather teach their kids math than deal with the madness following Daylight Saving morning. 

That's why Eggo, a long-time family breakfast favorite dedicated to helping parents embrace small wins, is coming to the rescue of tired parents everywhere by serving up the chance to win $100 to hire a babysitter the morning after Daylight Saving Time, so parents can L'Eggo of the chaos and get some much-needed rest.  Winners can also stop by the local freezer aisle to stock up on Eggo waffles, because even on one of the toughest mornings of the year, Eggo is the one thing tired families can agree on.

"Daylight Saving Time is exhausting for parents. The clocks are set forward an hour, kids wake up extra early, and parents have no time to recover," said Joe Beauprez, Marketing Director with Eggo. "We heard from parents that 86% wish they could sleep in on Daylight Saving Sunday, so we're coming to the rescue to help parents do just that by providing them a chance to win money they can put toward the cost of a morning sitter, so they can L'Eggo of the Daylight Saving madness."

People across the country can enter starting March 9 at for their chance at $100 toward a Daylight Saving sitter and Eggo waffles to help them L'Eggo on one of the roughest mornings of the year. Click here for official rules and more details.

For the past few years, Eggo has been helping parents relieve some of the Daylight Saving morning madness. This year's program continues to build on the brand's L'Eggo with Eggo campaign, which Eggo launched to help parents L'Eggo of the morning madness and embrace small wins. Because even in the middle of the chaos, Eggo is the one thing both parents and kids can rely on to go right in the morning. To learn more about visit   

Abbreviated Terms & Conditions

ABBREVIATED RULES. NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18) years of age or older at time of entry. Begins 3/9/23 at 12:00:00 AM (ET) and ends 3/12/23 at 11:59:59 PM (ET). For details on how to enter and/or for complete Official Rules, go to Entry is free and is subject to limited email domains. See complete Official Rules for details. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

®,™, © 2023 Kellogg NA Co.

About Kellogg Company

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's™ Better Days PromiseESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit

Survey Methodology

Eggo commissioned Atomik Research to conduct an online survey of 1,004 parents of children 12 years old or younger throughout the United States. The margin of error for the overall sample fell within +/- 3 percentage points with a confidence interval of 95 percent. Fieldwork took place between February 14 and February 17 of 2023.

SOURCE Kellogg Company

For further information: CONTACTS: Kellogg's Media Hotline, (269) 961-3799,; Lindsey Herzog, Weber Shandwick, (314) 973-2353,
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